Global Coop Identity Mark
We were selected by the International Cooperative Alliance (ICA) to carry out global audience research and deliver a new identity mark and guidelines for coop enterprises around the world.
We designed a 22-question survey in three languages, receiving more than 1,000 responses from 89 countries. Analysis and interpretation of the survey data informed the design of the mark, colourways and typography, usage guidelines, key messages and development of signature images. In addition to this, Calverts comprehensively rebranded the Alliance itself, and a brand system for its regional, sectoral and thematic bodies.