Your Personal Carbon Ration Book

Your Personal Carbon Ration Book
October 18, 2009 Calverts

Pics19Oct09 002Artist Clare Patey invites you to have a cup of tea and slice of cake with the Minister for Actually Doing Something About It, at next week’s Festival of Interdependence, hosted by the New Economics Foundation (nef). ‘It’ is climate threat, and the event kicks off at the London’s South Bank next Saturday, 24th October.

You will receive your personal book of carbon ration stamps, which will show you how much you can ‘spend’ on everything from the food you eat to how you travel – with suggestions for the many things you can do to your heart’s content.

The Ration Book was designed by Thomas Matthews and printed using surplus-to-requirements paper (various shades from the fabulous Colourset 100% post-consumer recycled range) and vegetable oil based litho inks in two pantone colours.

Each page of ration coupons is perforated, and we turned round 2,000 copies in five days, including two rounds of inkjet proofing and artwork amendments, complex die making for the coupon perforations, repro, printing and binding.

The format of the booklet – 24pp plus 4pp cover, 165mm x 115mm portrait – was specified to minimise paper waste and make optimal use of our B2 printing plates and Heidelberg 74F litho printing press.

Thomas Matthews are getting really good at this – we’ll be blogging soon about how they went about specifying paper and print for their new corporate identity collateral, by turning the usual print design process completely on its head.

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