Waste recycling campaign

Waste recycling campaign
May 16, 2011 Calverts

Client: Freightliners Farm
Project: Garden waste recycling campaign

– A successful ‘from scratch’ campaign to persuade householders to join and pay for their garden waste to be collected and composted. Our creative team developed the ‘Free Dirt’ name and visual concepts, which were rolled out in a door-to-door leafleting and sign-up campaign.

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