Client: Civil Liberties Trust / Liberty
Project: Capital appeal
Following a successful campaign to increase membership in 2009, we have been working with Liberty again to design and produce fundraising tools and materials in support of their new building in the heart of Westminster.
Starting with the creation of a dynamic website – www.futureofliberty.org.uk – where donors are encouraged to add their personalised message of support to a virtual wall, we continued in the same stylistic vein, designing and printing 12,000 pop-up mailers to raise awareness of the online fundraising tool.
Statistical data on response rates isn't in yet but initial feedback from the client is very positive – this could be one of their most successful campaigns to date.
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