The Cloud Appreciation Society

The Cloud Appreciation Society
October 7, 2011 Calverts

Cloud Appreciation Society

Fighting the banality of blue sky thinking is The Cloud Appreciation Society.

For those who don't get out much these days what better way to appreciate nature's countenance than by gazing at this beautiful poster which was printed for the Society by Calverts on an FSC certified, triple coated, bright white, 250gsm board.

Read the Society's manifesto and see their website for details on how to join or purchase the poster:
 

We believe that clouds are unjustly maligned
and that life would be immeasurably poorer without them.

We think that they are Nature’s poetry,
and the most egalitarian of her displays, since
everyone can have a fantastic view of them.

We pledge to fight ‘blue-sky thinking’ wherever we find it.
Life would be dull if we had to look up at cloudless monotony day after day.

We seek to remind people that clouds are expressions of the
atmosphere’s moods, and can be read like those of
a person’s countenance.

Clouds are so commonplace that their beauty is often overlooked.
They are for dreamers and their contemplation benefits the soul.
Indeed, all who consider the shapes they see in them will save
on psychoanalysis bills.

And so we say to all who’ll listen:
Look up, marvel at the ephemeral beauty, and live life with your head in the clouds!


  • Less is more: wallet and invitations for the upcoming JAMM Art auction. We designed a simple envelope and individual cards…

    JAMM Tomorrow

  • Known as "Journeymen" in the UK and "Tramp Printers" in the US, here is an interesting piece of print history…

    Tramp Printers

  • Are you a designer who likes to print? Do you know how you want your print to look and feel…

    Print something beautiful

  • Off the Wall explores the work of Vanessa Jackson and her approach to geometry and colour in relation to abstract…

    Vanessa Jackson: Off the Wall

Processing...
Thank you! Your subscription has been confirmed. You'll hear from us soon.
ErrorHere