Fighting the banality of blue sky thinking is The Cloud Appreciation Society.
For those who don't get out much these days what better way to appreciate nature's countenance than by gazing at this beautiful poster which was printed for the Society by Calverts on an FSC certified, triple coated, bright white, 250gsm board.
Read the Society's manifesto and see their website for details on how to join or purchase the poster:
We believe that clouds are unjustly maligned
and that life would be immeasurably poorer without them.
We think that they are Nature’s poetry,
and the most egalitarian of her displays, since
everyone can have a fantastic view of them.
We pledge to fight ‘blue-sky thinking’ wherever we find it.
Life would be dull if we had to look up at cloudless monotony day after day.
We seek to remind people that clouds are expressions of the
atmosphere’s moods, and can be read like those of
a person’s countenance.
Clouds are so commonplace that their beauty is often overlooked.
They are for dreamers and their contemplation benefits the soul.
Indeed, all who consider the shapes they see in them will save
on psychoanalysis bills.
And so we say to all who’ll listen:
Look up, marvel at the ephemeral beauty, and live life with your head in the clouds!