Sustainability in design

Sustainability in design
January 20, 2012 Calverts

waste not want not

In all our work we hope to create something that will be a catalyst for positive change.

From the start of a ‘design for print’ project, we consider the following criteria in order to promote environmental and social responsibility:

  • Format
    Size matters. By reducing the physical size of a piece of print – from A4 to B5, for example – we can cut both the financial and the environmental costs of paper and print. Likewise with imposition – the way we plan pages on a larger printed sheet – which we can use creatively to maximise the overall printed space on a press sheet.
  • Materials
    When designing for print we are committed to using recycled or certifiably sustainably sourced paper. We are FSC© certified and ISO 14001 registered.
  • Production
    We will use renewable energy, specify vegetable oil based inks for (litho) printing and choose processes and materials which minimise the emission of carbon and volatile organic compounds.
  • Disposal
    We are committed to improving resource efficiency and consider the life cycle of a printed piece to be an important part of the design brief. Our aim is to produce print materials which can be reused or recycled easily.
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