Language Acts and Worldmaking
Language Acts and Worldmaking is a flagship project funded by the AHRC Open World Research Initiative, which aims to regenerate and transform modern language learning by foregrounding language’s power to shape how we live and make our worlds.
The client wanted a simple and flexible way of expressing the range of their six research strands, through which they study how we learn languages, teach languages, and engage with our own culture and the cultures of others through languages.
The logo development uses a simple, but characterful font (Proxima Nova) with the addition of diacritics, or accents, from different languages to animate the text and reflect the idea of transcultural exchange embodied by the language acts research centre.
Dynamic patternmaking using a stylised speechmark shape reflects the idea of movement and exchange and rectangular speech ‘bubbles’ act as text placeholders.