Calverts visuals and materials were of a high standard, fostering greater engagement with our educational activities with disadvantaged young people.
They worked with our vision and cared about the brief as much as we did. Calverts are a real pleasure to work with. Their work is consistently balanced and beautiful.
– Anne-Marie Canning MBE, Director of Social Mobility & Student Success, King’s College London
Calverts was commissioned by King’s College London to create a project visual identity and suite of illustrations; then implement and apply these outputs to a suite of publications including a parents’ guide, activity workbook, general information leaflet and graphic resource toolkit.
King’s Scholars was conceived to engage with learners in local secondary schools across Lambeth, Southwark, and Westminster in Years 7-9 (ages 11-14), focusing on enjoyment of learning, university awareness and qualification choice. The brief profiled three key audiences: pupils, parents, and teachers.
We were briefed to create a lively look and feel – ‘informative, friendly, understanding of the local picture, diversity-aware, inspiring, exciting, relevant and timely’, provoking curiosity and enabling all audiences to clearly see key interventions and activities on all materials. Audiences should be able to feel that they are receiving expert knowledge.
In response we developed the King’s Scholars lockup, colourways and two distinct graphic illustration styles: photo collage for the older pupils and teacher/parent audiences, and original line drawings for younger pupils, inspired by the idea of doodling in exercise books.
The finished materials met with very positive feedback, connected effectively with all the key audiences, and exceeded expectations in terms of programme take up.