Into the fold

Leaflets, flyers (or fliers), circulars, pamphlets, handbills – whatever you want to call them – are generally simple, single page pieces of print used to promote a product or service. This neat little item takes the format to another level by using an intricate fold to evoke the shutter lens of a camera. Designed by graphic designer and illustrator Susie Norris for Hasselblad Studio, printed by Calverts on FSC certified Challenger Offset in CMYK + a double-hit black with a high gloss spot UV varnish, hand folded by Busy Fingers.