The United Nations has declared 2012 as the International Year of Co-operatives, and Calverts has been working on a campaign identity and website for the UK Co-op movement. The global IYC 2012 launch takes place today with an event at UNHQ in New York.
With a seasonally themed programme and the call to action ‘Make it Co-operative’, the aim is to equip Co-operatives UK’s members and supporters to promote the social brand, boost the profile of their own enterprises, and ride the wave of interest in co-operatives.
This promotional leaflet was sent out last week, to coincide with the website going live on Thursday, and over the next few weeks we’ll be designing and producing a tooklit for UK co-operative members and supporters.
You can find out more about IYC 2012, order free leaflets and resources, or download the logos, here.