Good Health in Good Hands

Good Health in Good Hands
May 17, 2011 Calverts

Client: General Osteopathic Council
Project: Osteopathy Today brochure

GOsC regulates practice and education for the UK’s osteopathic profession. Stepping outside the organisation’s usual remit, it  was decided to develop and publish a substantial publication, marking the 10th anniversary of osteopathy becoming an approved NHS therapy.

The brief: this would be a piece for diverse audiences, from health commissioners to members of the general public – professional but accessible in tone, style and content, and produced to the highest environmental printing standards, but without appearing too ‘worthy’. The requirement: to write copy, illustrate, design, print and publish to web.

The solution: Our associate, journalist and broadcaster Alison Rice, wrote sparkling copy in Crystal Mark English; the Calverts design team created engaging information graphics and attractive pages, balancing photography, illustration and text; the repro and print team made 10,000 copies on Evolution 75% post-consumer recycled silk coated paper, using Bio vegetable oil based inks.

The impact: Good Health in Good hands was distributed and nationwide through clinics, health centres and GOsC’s network of members, and became a uniquely effective tool for informing commissioners, policymakers and the public about osteopathy, and for promoting the benefits of osteopathic treatment. Calverts was subsequently appointed to update GOsC’s visual branding and identity, and, as we write, Good Health in Good Hands is being revised and republished.

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