2012 London Olympics

2012 London Olympics
May 3, 2012 Calverts_123

Calverts is based in Tower Hamlets, one of the Olympic boroughs, so we were pleased to record a home win on an 8-way pitch to design and print the Welcome Pack for Queen Elizabeth Olympic Business Park on behalf of The Olympic Park Legacy Company.

The brief was to create a format that would allow the pack to be updated and as saddle-stitching, perfectbinding and wiro-binding are all fixed bindings interscrew-binding was used to allow maximum flexibility on future updates.

To accomodate loose inserts the back cover was french-folded into the rivets then thumb-cut. A fold-out map, glued into the back cover, adds another interesting dimension to this eye-catching piece of print.

welcome pack cover
Welcome pack inners
Welcome pack binding
Welcome pack map
Welcome pack insert pocket

  • Makeshift is a journal of hidden creativity. Published by Analogue Digital, a non-profit organisation dedicated to supporting grassroots innovation around…

    Makeshift

  • Shoreditch-based independent publisher The Do Book Co. worked with Calverts to make these bespoke feint-rule notebooks. You’ll see them bundled…

    The Do Book Company: Do Notebooks

  •   Client: Big Shoulder Project: Identity, website, commercial branding and implementation for a video production company – Big Shoulder was…

    Big Shoulder website

  • Two reports for Unions 21, designed and printed in spot colour fluorescence inks at Calverts for the TUC conference in…

    Unions 21 reports

Processing...
Thank you! Your subscription has been confirmed. You'll hear from us soon.
ErrorHere