Liberty

Liberty
May 16, 2011 Calverts_123

Libert_Memb_Leaf

Client: Liberty
Campaign: Member recruitment through press inserts

– Calverts won a free pitch to come up with key messages and design concepts for Liberty’s most recent member recruitment campaign, with a completely open brief.

The visuals illustrate some of the chosen messages, copy and design rendering.

Liberty have indicated that the campaign was one of their most successful ever, in terms of response and new member recruitment.

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