Here’s a new set of marks, developed by Calverts for the UK’s co-operative trade association and campaigning body.
We’ve almost finished a new visual identity for Co-operatives UK. Brand extension includes print, website, display and enews communications, plus design and collateral for the first ever Co-ops Fortnight, which ran from 19 June – 3 July. It’s been a rollercoaster, but also very gratifying to be able to put our creative and productive capacity behind the business and social movement we’re part of. We’re waiting on research which should show how much we actually raised awareness of the sector among the public, business and government - but people are telling inspired stories, so fingers crossed it will be proved a worthwhile investment.
In addition to the Fortnight campaign website, Calverts designed and produced a bulletin, information pack, badges, stickers and leaflets. We also created formats and layouts for the New Insights and Thinkpiece series of pamphlets, the Co-operative Call to Action and the 2010 Review of the Co-operative Economy, which shows how co-ops are taking market share and growing quickly in a number of areas. Heady stuff.
You can download an ever-expanding list of publications, including the brilliant and provocative pamphlet series from the likes of Ed Mayo, Carey Oppenheim and Dave Boyle, here – or you can email news@calverts.coop for one of a limited number of copies, expertly printed with vegetable oil based inks on Paperback’s Context FSC (75% recycled) papers.
Tags: branding, Carey Oppenheim, Co-operatives Fortnight, Co-operatives UK, Dave Boyle, Ed Mayo, logo design, recycled paper, vegetable ink
