Here’s a sneaky peek at some of the printed elements in the new Co-operatives Fortnight toolkit. Designed and produced by Calverts, the pack is made with Paperback’s exclusive range of recycled papers and boards, and printed using Bio vegetable oil based litho inks. The leaflets and posters are on 150gsm Context FSC 75% post-consumer recycled, a premium shade and grade white uncoated. The pack folder is on 350gsm Multi Grey, an unusual 100% recycled greyboard with white blade coating on the inner side. In addition to leaflets and a set of posters, there are sheets of 37mm stickers and premium quality button badges.

As well as working on logos, key messages and print materials, the Calverts team also designed the front end for the Co-operatives Fortnight Drupal-powered website, where there are downloadable resources and a style guide for partner organisations wanting to co-promote the event.

We’re delighted to be working on the C14 campaign, which will continue to build between now and the Fortnight of June 19th – July 3rd. It’s not always easy to measure the impact of communications design and and print, but we’re confident the pack, resources and website will help win over diverse audiences to the key message of this first Co-operatives Fortnight: ‘There IS an Alternative’.