London’s finest collectors and recyclers of food waste have won “Environmental Business of The Year” award for 2009 at The London Borough of Havering Awards.
Earlier this year Calverts worked with Juniper to develop a new brand identity for the fledgling social enterprise.
Naming a new business or product can be challenging but in this instance our client felt that the name ‘Juniper’ was counterintuitive yet worked in its descriptiveness and graphic potential.
A number of design options were presented and a suite of elements evolved; a palette of spot colours, watermarks, logos, illustrations and motifs which, together with the Juniper message that they get Food Waste Sorted, presents a consistent yet flexible visual identity.
We believe this works as well on business cards as it does on livery but we would value your opinion…


Artist Clare Patey invites you to have a cup of tea and slice of cake with the Minister for Actually Doing Something About It, at next week’s
Organised again by Jasper Joffe, the 2009
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