The benefits of press passing

Posted 25 June 2010

It is often the case that much of what we print is produced without the client being present. However, one of the advantages of Calverts being based in inner London is that local clients can press-pass their work.

Printing plates will have been made by this stage so  it could be expensive to make sweeping changes to approved artwork but press-passing does offer a cost-effective opportunity to check colour reproduction on the actual paper stock.

Please be aware that colour can only be adjusted in tracks parallel to the direction in which the sheet comes off the press. So if you were to increase the cyan (for example) in a picture at the grip edge of the sheet then everything that follows behind that on the sheet will also be affected. It’s easier to see this on press than explain it here so why not give us a call, an email, or even a job to show you what we mean!

Press-passing decisions should be made quite quickly. The press is already running and costs will be based on uninterrupted print production

While we do try to give accurate time-slots for clients to press-pass their work occasionally there may be a little bit of a wait. We’ll try to entertain you as best we can but if you should get bored, hungry, or both then Eddies Café, just around the corner from us on Mare Street, comes highly recommended…

Eddies Cafe

Photo by Emily Webber www.londonshopfronts.com

London’s first wildflower station

Posted 20 June 2010

We printed this poster for the lovely Friends of Homerton Station.

FOHS are hoping to commission a series of posters by Hackney-based artists, designers and photographers so please get in touch if you’d like to know more.

fohs


Get creative + print sustainably

Posted 2 June 2010

From one piece of artwork Calverts produced these neat little notebooks.

design week image 2

An A2 size abstract pattern was printed in three spot colours on sheets of 320gsm Cairn Natural 100% recycled board left over from a previously printed job – no need to purchase and transport paper.

The imposition – method in which individual pages are placed on a larger printed sheet – was such that up to eight unique cover designs could be achieved from a single artwork (minimising waste on the sheet by keeping to a trimmed size of A6, which is appropriate for an A2 untrimmed sheet). *Designers need to know about imposition, because along with a basic understanding of printing press formats, they can use imposition knowhow to cut both the financial and the environmental costs of paper and print.

The inner pages of the notebook were a selection of recycled papers which had been sitting on the shelf. These were left unprinted and  collated randomly throughout the notebook.

The plates used to print the notebook cover were produced on a processless CTP system dispensing with the need for chemical developer and water.

The inks used were vegetable oil based and biodegradable.

The printing process itself was powered by renewable energy, and by using recycled paper (made from post consumer waste which would otherwise have gone to landfill) 137kg of carbon was saved.

Get creative + print sustainably. Contact Calverts on 020 7739 1474
or email: info@calverts.coop


Dant on Drink

Posted 13 May 2010

We have been working again with the artist Adam Dant and Fraser Muggeridge Studio to produce DANT ON DRINK, a 56 page soft back book exploring British attitudes to drinking.

dant_cover

It’s a beautiful piece of work, printed with a special ink mix on an interesting choice of papers -  Munken Pure Rough, Satimat tip-ins, and a 270g Colourplan Scarlet Buckram finish cover,  “plate sunk” for added effect.

Dant on Drink: Drawings about Drinking in Britain
7 May – 4 July 2010
The New Art Gallery Walsall


The Birds are Coming!

Posted 30 March 2010

Logos_4_blogFor your consideration: three new marks which Calverts developed for the UK’s co-op trade association and campaigning body.

The first Co-operatives Fortnight will run from 19th June to 3rd July 2010.

Commissioned by Secretary General Ed Mayo, our brief was to simplify, modernise and energise the image of the organisation. For ease of use and recognition, black replaces dark blue in the typographic element. It’s still based on Bliss Bold, but now in upper case throughout and without the old superscript ‘UK’. The other new element is a group of three ‘contrast birds’ in co-ordinated flight, symbolising mutual aid and energy in nature.